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When you are setting yourself up to be an affiliate on Clickbank, you almost go through overload. Clickbank offers 10,000 products that you can pick from to sell online, each of which usually offers a pretty generous commission. The problem is how to go about picking just the right products to represent. The story about Clickbank would give you the impression that all you have to do is set up your account on Clickbank and get your digital product out there into the Clickbank market and you will get massive sales.
The problem comes because there are just so many products on Clickbank to pick from that you could make it a full-time job evaluating all of these products. So developing a system to “drill down” into that massive catalog to products that not only make sense for you to sell but that will represent maximum profitability to you is essential.
The first and probably the best way to “cut out from the herd” products that will work for you as a Clickbank affiliate is a category. Clickbank has it’s merchants assign specific categories to all of the products that are in the marketplace.
One is that you know your niche market. You are going to take these products to a body of customers you know well. You know their tastes and they come to you to get products to fit their specific interests and the area of specialized knowledge that you share with your customer base. The second reason is that you know what you like to sell and what you are good at selling.
For one thing, to make it in any marketplace and Clickbank is no exception, you have to offer a product that gives value to the consumer. For one thing, one of the most notorious problems in Clickbank is also one of its strongest customer service features which are the iron-clad money-back guarantee.
Another very basic principle of marketing but its worth bring back up here because it is even more applicable in the virtual marketplace of Clickbank affiliate is originality. For your product to stand out, it has to have something to offer the customer that nobody else offers. That can be tough because the categories of digital products, which are all that Clickbank sells, are somewhat limited.
Make sure the uniqueness of your product is highlighted in the title and every aspect of your description and marketing of the product.
Using keywords similar to what your customers might use to find the products you are selling, you can narrow down the selection of products to just those you would want to sell. But Clickbank gives you a wealth of information that can be analyzed to make the decisions of which ones make the final cut. You can sort the product list you have developed by popularity to find out which of these products is selling well for a large number of affiliates on Clickbank already. It might be easy to want to pick the ones that are big sellers for lots of affiliates but use some judgment here. Remember also that if a lot of affiliates have picked up those products, the internet may be saturated with offerings of that product and you might have a lot of competition for selling the same Clickbank product offering. Look at trends of sales and see if you can find products that are increasing in popularity but not peaked yet. Those will be your money makers.
Popularity is not the only variable that can point you toward Clickbank products that will bring a good return on your effort to sell them from Clickbank. Note the commission level. As a rule only pick up products that offer a 25% or better commission. That means the merchant wants to share the wealth with and you will see a very healthy profit from the sales you make. Other variable limits should be that the product should have a percent of total sale of at least thirteen dollars or better, a 70% or better referral rate, low return numbers and a gravity of 50 or higher. By developing an evaluation system that combines all of these variables about the product under consideration, you have a great chance of picking winners and money makers from the Clickbank product library every time.